BREMERTON, Wash. — The Kitsap Pumas and Kitsap Sun today announced a landmark marketing and trade partnership for the duration of the 2016 PDL season. It is the largest agreement the newspaper has signed with an area sports franchise, and it ensures that the Kitsap Sun will become the Pumas’ first and only print-media sponsor.
“This agreement is a big moment in the history of our club,” Pumas owner Robin Waite said. “We’re looking forward to the opportunity to work closely with the county’s largest and widest-reaching newspaper.”
As part of the partnership, the Kitsap Sun logo will be displayed on the sleeve of the Pumas’ 2016 jerseys as well as on field-side and permanent signs at Gordon Field, the club’s home stadium. Despite the Sun already covering Pumas’ matches since the club’s inception as a matter of course, no preferential editorial treatment is included in the deal.
“We see great value in connecting with the many young, active family households for which the Pumas hold much appeal,” Kitsap Sun marketing director Michael Stevens said. “Soccer has a proven and growing appeal in our community, and the Pumas are a brand with which we are very pleased to associate. We welcome the opportunity to alert our readers throughout the Kitsap Peninsula of the Pumas’ brand of entertainment.”
Further, the club and newspaper have committed to collaborating on a community-focused event during the 2016 season as part of the sponsorship agreement. The details of the event are yet to be determined.